# PIC Amsterdam

- **Website:** <https://pic-amsterdam.com>
- **Primary alias:** `pic-amsterdam.com`
- **Founded:** 1994
- **Employees:** 2+
- **Location:** Amsterdam, North Holland, Netherlands
- **Company kind:** NON PROFIT

## Description

PIC Amsterdam is a non-profit foundation that serves as an informative and educational center for sex work in Amsterdam's infamous Red Light District. Founded in 1994 by former sex worker Mariska Majoor, the organization aims to combat the stigma associated with sex work and provide accurate information to the public. Mariska dedicated herself to answering questions about sex work, giving numerous interviews, and influencing local politics, all in an effort to advocate for the rights of sex workers. As part of their educational initiatives, PIC offers guided walking tours of the Red Light area, providing visitors with a unique and informative experience. In recognition of her achievements, Mariska was knighted by the late Mayor of Amsterdam in 2017. Although Mariska retired in 2016, a dedicated team of sex workers and allies continue to run PIC, welcoming over 300,000 visitors to date. Explore the PIC Amsterdam and learn more about sex work in a safe and informative environment.

## Industries

- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [twitter](https://twitter.com/pic_amsterdam)
- [instagram](https://instagram.com/pic_amsterdam_official)
- [linkedin](https://linkedin.com/company/prostitution-information-center)
- [facebook](https://facebook.com/pic.amsterdam)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idzA-OKcLL/w/560/h/250/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773768451645)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzA-OKcLL/w/955/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773768451850)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Guardsman Red | #ba0100 | accent |
| Yellow Metal | #7e6139 | dark |
| Petite Orchid | #de8e97 | light |

## Fonts

- sans-serif — asset _(custom)_
- var(--theme-font-stack-default) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzA-OKcLL/w/1500/h/500/idCPAW94gm.jpeg?c=1bxid64Mup7aczewSAYMX&t=1745202255464)

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_Source: <https://brandfetch.com/pic-amsterdam.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._