# Pig Improvement Company

- **Website:** <https://pic.com>
- **Primary alias:** `pic.com`
- **Employees:** 501+
- **Location:** Hendersonville, Tennessee, United States

## Description

PIC, or Pig Improvement Company, is a leading brand dedicated to making customers the most successful pig producers worldwide. With a focus on continuous improvement, they invest in developing superior genetics to maximize profitability throughout the pork value chain. PIC provides a healthy, high-volume, and high-indexing supply to meet global demand. They offer a range of products tailored to different production systems and breeding goals, ensuring customers have access to the best solutions for their business. By applying advanced science and technology, PIC constantly improves pig performance and selects traits that meet market demands. Their Never Stop Improving philosophy drives innovation and fosters customer collaboration to create ever-increasing value. With a rich history dating back to 1962, PIC has remained committed to applying the latest science to pig breeding, providing superior pigs that cost less to produce and deliver higher quality pork. Additionally, PIC is socially responsible and prioritizes environmental sustainability and animal welfare standards.

## Industries

- 🏭 Heavy Industry and Engineering
- 🍔 Food and Drink
- 🏭 Heavy Industry and Engineering _(under Heavy Industry and Engineering)_
- 🍔 Food and Drink _(under Food and Drink)_
- 🏭 Agriculture _(under Heavy Industry and Engineering)_

## Links

- [youtube](https://youtube.com/channel/UC93mXCfRgfKrT2MFFxTIEhA)
- [twitter](https://twitter.com/PigImprovement)
- [linkedin](https://linkedin.com/company/pic-north-america)
- [facebook](https://facebook.com/PigImprovementCompany)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idsgYBp5FG/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780678475411)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idsgYBp5FG/w/174/h/250/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780678475316)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Heath | #581419 | dark |
| Silver | #cccccc | light |
| Pomegranate | #ee2e24 | accent |

## Fonts

- serif — asset _(custom)_
- Inter — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idsgYBp5FG/w/1500/h/500/idBraZiJlF.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780678475581)

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_Source: <https://brandfetch.com/pic.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._