# Picnic Group

- **Website:** <https://picnicgroup.com>
- **Primary alias:** `picnicgroup.com`
- **Founded:** 2022
- **Employees:** 2+
- **Location:** Washington, District of Columbia, United States
- **Company kind:** PRIVATELY HELD

## Description

Picnic Group is a boutique holding company that specializes in clean-label food brands. With a philosophy of acquiring early-stage brands that customers love, Picnic Group works closely with its portfolio companies to maximize profitability. They achieve this through their expert operators who have decades of combined experience in leading high-growth consumer brands. Picnic also offers centralized services, providing companies in their portfolio access to a custom-built operating system. One of the brands under the Picnic Group umbrella is Ice Cream Jubilee, named DC's Best Ice Cream for eight consecutive years. With three retail shops in the DC area and two more opening soon, Ice Cream Jubilee offers a delightful ice cream experience. Another brand, Banán, offers delicious ice cream made from bananas. They currently have three retail shops on Oahu, with an SF location opening soon. Picnic Group’s team includes professionals with deep expertise in the retail and CPG industry. Led by the CEO Alan Clifford, who successfully sold Galley to Sweetgreen in 2019, they have a proven track record in operations, logistics, and sales. Whether it's growing profitability or developing data-driven marketing strategies, Picnic Group brings exceptional talent to the table. If you're a brand looking to take your growth to the next level, Picnic Group is ready to help. Reach out to them today to connect and explore the possibilities.

## Industries

- 🍔 Groceries _(under Food and Drink)_
- 🍔 Food and Drink

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idYyKjCrTS/w/1501/h/1399/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778413613546)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Shamrock | #34d399 | accent |
| Ebony Clay | #1f2937 | dark |
| Harvest Gold | #e0a872 | light |

## Fonts

- sans-serif — asset _(custom)_
- Inter — asset _(google)_

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_Source: <https://brandfetch.com/picnicgroup.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._