# Patient Information Forum

- **Website:** <https://piftick.org.uk>
- **Primary alias:** `piftick.org.uk`

## Description

PIF TICK is a pioneering trust mark created by the Patient Information Forum (PIF), a UK-based charity dedicated to ensuring the quality and reliability of health information. This independent verification symbol serves as a beacon for both print and online health content, helping users to identify trusted, evidence-based information easily. With an emphasis on clarity and accessibility, PIF TICK guides health information creators to meet a defined set of quality standards through a thorough assessment process encompassing ten key steps, including evidence reliability, user involvement, and adherence to legal regulations.

The initiative responds to a significant demand for trustworthy health information, as research shows that a substantial portion of the public seeks verification for the content they consume. PIF TICK is available to a broad range of organizations, including NHS Trusts, charities, and private sector entities. By fostering improved health literacy and empowering individuals to manage their health effectively, PIF TICK plays a critical role in enhancing public confidence in health information.

## Industries

- ⛑ Health
- ⛑ Public Health and Safety _(under Health)_

## Links

- [facebook](https://facebook.com/PatientInformationForum)
- [instagram](https://instagram.com/patientinformationforum)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idFgds4eDv/w/109/h/59/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1768436453601)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idFgds4eDv/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1768436454189)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Pastel Green | #77e860 | accent |
| Daintree | #00273d | dark |
| Charlotte | #bfeff9 | light |

## Fonts

- Europa — asset _(custom)_
- Europa — asset _(custom)_

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_Source: <https://brandfetch.com/piftick.org.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._