Pillow's Willow VR Studios is a brand that specializes in full body XR gaming and sports experiences. With their flagship product, Active Esports Arena (AEA), they turn couch potatoes into digital and physical champions. AEA offers a unique competition that combines the excitement of sports, exercise, and XR gaming.

Players can run, jump, and crawl their way to victory in a fully immersive virtual world where they become one with their virtual body. AEA is not only fun to play, but also great to watch, making it the ideal activity for both participants and spectators. Additionally, AEA offers XR exercise for activations and awareness campaigns, promoting physical fitness among GenZ and connecting them with local sports clubs.

With their focus on innovation and gameplay, Pillow's Willow VR Studios is setting the stage for the future of gaming and sports