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Pinterest

@pinterest.com

Discover recipes, home ideas, style inspiration and other ideas to try.

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About

Description

Pinterest is a popular image-sharing and social media platform that was founded in San Francisco, United States, in March 2010 by Ben Silbermann, Evan Sharp, and Paul Sciarra. The company's headquarters is also based in San Francisco, with additional offices located in New York, Los Angeles, Chicago, Atlanta, and internationally in London, Paris, Berlin, Tokyo, and Toronto. Pinterest allows users to discover and save creative ideas on virtual bulletin boards, known as pins.


Users can browse through various categories, such as home decor, recipes, fashion, and travel, and save or pin images that inspire them. These pins can be created and uploaded by users or discovered on other websites or Pinterest itself. Users can also follow other users and boards, liking and commenting on content.


The platform offers a range of products and services to enhance the user experience. These include features like Shop the Look, where users can click on a pin to purchase products directly, and Lens, a visual search tool that allows users to find similar images by using the camera on their devices. Pinterest also offers business accounts and advertising services to businesses, enabling them to promote their products or services to the platform's user base.


Pinterest has a global presence and operates in several countries, including the United States, the United Kingdom, France, Germany, Japan, Canada, and Australia. The company has not acquired any noteworthy subsidiaries or joint ventures as of yet, but it has formed partnerships with major brands and media companies to provide enhanced content and advertising opportunities. In terms of market position, Pinterest has seen significant growth in recent years.


As of the fourth quarter of 2021, the platform had over 600 million monthly active users worldwide. Pinterest has positioned itself as a visual discovery platform, standing out among social media competitors like Facebook and Instagram. Its emphasis on images and aesthetics has attracted a loyal user base, particularly among female users.


Over the years, Pinterest has achieved various milestones and implemented changes to its branding and product lineup. In 2019, the company went public on the New York Stock Exchange. Pinterest also introduced new features like Story Pins to allow creators to share more immersive content.


The company has continually improved its advertising features, expanding opportunities for businesses to reach and engage with users. As of the latest information available, Pinterest continues to prioritize user experience and growth. The company regularly updates its platform to offer new features and improvements.


It maintains a strong presence in the social media landscape, but competition remains fierce as other platforms are increasingly integrating visual discovery elements into their offerings. Pinterest strives to remain innovative and relevant to its users, continuing its mission to help people discover and do what they love

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Company Type

Public Company

Company Size

1001-5000

Year Founded

2010

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