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pladis

@pladisglobal.com

pladis is one of the world's leading snacking companies.

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Pladis, headquartered in the United Kingdom, is an international biscuit and confectionery company. With a rich history spanning over 200 years, the company has become one of the largest biscuit manufacturers globally. Pladis traces its roots back to 1804 when Mr.


McVitie established a small bakery in Edinburgh, Scotland. Over the years, the McVitie's brand gained popularity, and in 1969, the McVitie's Group was formed through a merger with another prominent biscuit company, Macfarlane, Lang & Co. This merger marked the beginning of Pladis' journey.


Subsequently, United Biscuits, a leading international biscuit manufacturer, acquired McVitie's Group in 2004. In 2016, Yıldız Holding, a Turkish-based food and beverage company, formed pladis by combining its Godiva Chocolatier, United Biscuits, and DeMet’s Candy Company businesses. Pladis' global headquarters is located in London, United Kingdom.


The company's portfolio comprises well-known brands such as McVitie's, Jacob's, Carr's, Godiva, Ulker, and BN. These brands offer a wide range of biscuits, cookies, chocolates, cakes, and other confectionery products. The company operates across 120 countries, with manufacturing facilities in 13 countries.


Pladis has several noteworthy subsidiaries, including Godiva Chocolatier, a premium chocolate brand, and Ulker, a leading Turkish biscuit and chocolate company. Additionally, Pladis has formed strategic partnerships with various retailers and distributors to expand its global presence. Pladis holds a strong market position, with a significant share in the global biscuit and confectionery industry.


The company's annual sales exceed £3 billion ($4. 2 billion). It faces stiff competition from other major players in the industry, including Mondelez International, Nestlé, and Ferrero.


In recent years, Pladis has focused on expanding its product portfolio and entering new markets. The company has undertaken acquisitions and launched innovative products to drive growth. Notably, it acquired Fox's Biscuits in 2020, further strengthening its presence in the UK market.


As of the latest updates, Pladis continues to drive innovation and expand its global reach. It remains committed to delivering high-quality products that meet the evolving needs of consumers worldwide

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Company Type

Privately Held

Company Size

10,001+

Year Founded

2016

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