Plan C

Plan C is a public health creative campaign that aims to change the future of abortion care. Started in 2015, the brand is led by a passionate team of public health advocates, researchers, social justice activists, and digital strategists. Their mission is to transform access to abortion in the US by normalizing the self-directed option of abortion pills by mail.

Plan C works in four ways: conducting research and sharing information about how people access abortion pills, building collaborative relationships with healthcare providers and reproductive health organizations, advocating for universal access to abortion pills, and laying the groundwork for over-the-counter access to abortion pills. The brand values self-determination and equity, striving for safe, peaceful, timely, and affordable abortion options for every individual. They also prioritize justice by addressing historical and ongoing oppression, pushing back against unjust laws and criminalization.

Plan C's operational values include centering the end user, relying on evidence-based practices, and fostering partnerships to positively impact communities. Plan C is a member of various reproductive justice organizations and encourages collaboration and progress within and between movements. They also offer job opportunities for those interested in working for reproductive justice.

Started in 2015, the brand has a strong history of advocating for accessible abortion care and continues to make a significant impact in the field