# PLAR AB

- **Website:** <https://plar.se>
- **Primary alias:** `plar.se`
- **Founded:** 2006
- **Employees:** 2+
- **Location:** Huskvarna, Jnkping, Sweden
- **Company kind:** PUBLIC COMPANY

## Description

PLAR AB is an independent Swedish freight procurement and logistics consultancy that helps businesses reduce transport costs, improve efficiency and make informed decisions about their freight operations. Its specialists analyze shipping patterns, review existing agreements and manage carrier tenders, with the aim of securing suitable, cost-effective contracts for each company’s needs. PLAR also supports groups of companies by consolidating freight volumes and agreements into coordinated procurement processes, then helping clients monitor and manage the resulting arrangements. Services include freight analysis, domestic and international freight procurement, transport purchasing, logistics consulting and guidance on freight costs and agreements. The company also helps clients incorporate climate data and environmental goals into transport purchasing, seeking solutions that balance commercial savings with long-term sustainability. PLAR describes its approach as neutral, transparent and grounded in practical judgment, and says its team brings more than 70 years of combined industry experience. Its results-based billing model means clients are charged only when implemented measures produce freight-cost savings.

## Industries

- 📊 Shipping and Logistics _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [linkedin](https://linkedin.com/company/plar)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idl1yX5sjZ/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791554381510)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idl1yX5sjZ/w/567/h/425/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791554381387)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Picton Blue | #2ac2f2 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- ETmodules — asset _(custom)_
- Playfair Display — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idl1yX5sjZ/w/1696/h/801/idPshXw9sB.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791554381807)

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_Source: <https://brandfetch.com/plar.se>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._