# Pensions UK

- **Website:** <https://plsa.co.uk>
- **Primary alias:** `plsa.co.uk`

## Description

Pensions UK is a trusted authority in the pensions sector, serving both government and industry stakeholders for over 100 years. As a not-for-profit organization, its mission is to create a better pensions system that ensures a secure income in retirement for all savers across the UK. Representing pension schemes that provide retirement income for over 30 million individuals and managing approximately £2 trillion in investments, Pensions UK continually strives to influence policy, offer thought leadership, and develop innovative solutions to pressing challenges in the sector. 

Their diverse membership includes asset managers, consultants, law firms, and fintechs, all of whom play a critical role in shaping financial futures. Pensions UK's strategic objectives for 2025-2029 focus on improving pensions, enhancing member value, and fostering a sustainable organization. With initiatives like the Retirement Living Standards and the Pension Quality Mark, Pensions UK is committed to empowering individuals to better plan for their retirement while shaping the future of pensions policy.

## Industries

- 💰 Finance
- 📊 Business and Consumer Services
- 💰 Investing _(under Finance)_
- 📊 Business Services _(under Business and Consumer Services)_
- 📊 Real Estate _(under Business and Consumer Services)_

## Links

- [linkedin](https://linkedin.com/company/pensions-uk-org)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idPFTW3Bwc/w/400/h/150/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1783414704599)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idPFTW3Bwc/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1783414704802)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mustard | #ffd64f | accent |
| Daintree | #00252d | dark |
| White | #ffffff | light |

## Fonts

- Arial — asset _(custom)_
- Work Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idPFTW3Bwc/w/1584/h/396/idz3f3NomU.jpeg?c=1bxid64Mup7aczewSAYMX&t=1783414704507)

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_Source: <https://brandfetch.com/plsa.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._