# IMU.nl

- **Website:** <https://plugandpay.nl>
- **Primary alias:** `plugandpay.nl`
- **Founded:** 2018
- **Employees:** 11+
- **Location:** Utrecht, Utrecht, Netherlands
- **Company kind:** PRIVATELY HELD

## Description

Plug&Pay is an online sales and sales-funnel platform serving entrepreneurs in the Netherlands and Belgium. It helps users create and manage the pages and processes needed to market and sell products, without requiring technical expertise. Its tools include AI-assisted websites, landing pages, payment pages, sales funnels, subscription options and product copy, supported by ready-made templates that users can customize to match their brand.

Businesses can use Plug&Pay to sell digital programs, coaching, physical products, event access and subscriptions, as well as handle quotes and one-time purchases. Sales features include order bumps, one-click upsells, dynamic pricing, affiliate marketing and prompts such as countdowns and stock indicators. The platform also offers administration, debtor management, customer portals, role management and integrations, including Zapier, an open API and PHP SDK.

Plug&Pay aims to simplify online selling and help businesses increase conversions through a streamlined checkout and automated sales processes. It also offers free, no-obligation consultations with funnel experts to help entrepreneurs plan their online strategy.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [facebook](https://facebook.com/imubv)
- [linkedin](https://linkedin.com/company/plug-pay-bv)
- [twitter](https://twitter.com/imuNL)
- [youtube](https://youtube.com/user/InternetMarketingUni)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idUCXiPAtC/w/350/h/140/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792343306791)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idUCXiPAtC/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792343306971)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #222222 | dark |
| Silver | #c7c7c7 | light |
| Bunker | #171e22 | accent |

## Fonts

- Source Sans Pro — asset _(google)_
- source sans pro — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idUCXiPAtC/w/1500/h/500/idFXb3EH4Y.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792343307193)

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_Source: <https://brandfetch.com/plugandpay.nl>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._