# Polaris UK Limited

- **Website:** <https://polaris.co.uk>
- **Primary alias:** `polaris.co.uk`

## Description

Polaris UK Ltd is a trusted insurance technology partner that has been in the industry for over 25 years. As a brand, their main objective is to simplify and make digital trading more cost-effective for everyone involved. What sets Polaris apart is that they are 100% owned by the UK general insurance industry, allowing them to design products that are widely used and highly beneficial to the industry. Polaris offers a range of products and services that improve digital trading. Their digital trading Standards are utilized across the market by insurers, brokers, and software houses, acting as the common language for communication between multiple systems. Their market-leading rating engine, ProductWriter, enables insurers and MGAs to define, build, and distribute their products at scale. Additionally, their gateway, imarket, provides connectivity for the commercial lines market, connecting insurers to distribution systems. Innovation and constant improvement are at the core of Polaris' values. They actively engage with advisory groups that provide valuable industry insights, shaping the development of their products. With a history of achievements and milestones, Polaris continues to be a driving force in enhancing digital trading for the insurance industry.

## Industries

- 💰 Finance
- 💰 Insurance _(under Finance)_

## Links

- [linkedin](https://linkedin.com/company/polaris-uk-limited)
- [twitter](https://twitter.com/polarisukltd)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idBc4lTigs/w/820/h/332/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788270378662)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBc4lTigs/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788270378737)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #e52718 | accent |
| Woodsmoke | #040505 | dark |
| White | #ffffff | light |

## Fonts

- Mulish — asset _(google)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBc4lTigs/w/400/h/68/idqRQyYyZ1.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788270378814)

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_Source: <https://brandfetch.com/polaris.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._