# Pono

- **Website:** <https://pono.co.nz>
- **Primary alias:** `pono.co.nz`

## Description

Tūturu Ki Te Pono is a project development company focused on turning ideas into initiatives that create lasting cultural, social and economic value. Working across strategic development, cultural infrastructure, tourism, communications and original intellectual property, the company helps organisations identify opportunities, develop practical solutions and bring the right people, knowledge and strategy together.

Its services span strategic planning, regional, tourism and economic development, stakeholder engagement and funding strategy. Development work includes business cases, feasibility studies, master planning, heritage interpretation and project development. Creative capabilities include branding, graphic design, communications, website development, marketing and storytelling, alongside the creation of tourism experiences, film and television concepts, interactive entertainment, publishing, education and digital innovation.

Tūturu Ki Te Pono’s portfolio includes initiatives such as the Waitangi Heritage Walk, Auckland Walks and the Ketetahi Carpark redevelopment, as well as proposals for a National Observatory, Tongariro Darkness Sanctuary and NZ Music Hall of Fame. It has also developed the Rafting New Zealand Guides Course.

## Industries

- 📊 Business and Consumer Services
- 📊 Business Services _(under Business and Consumer Services)_
- ✈️ Travel and Tourism
- ✈️ Tourist Attractions _(under Travel and Tourism)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id1geQtjvg/w/400/h/120/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790526323299)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Atlantis | #a5c136 | accent |
| Cod Gray | #111111 | dark |
| Cadet Blue | #a9b8c3 | light |

## Fonts

- Roboto — asset _(google)_
- Raleway — asset _(google)_

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_Source: <https://brandfetch.com/pono.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._