Laadli is a brand under the social impact organization Population First, working towards women empowerment, gender equality, and community mobilization to achieve the social and demographic goals of the country. Laadli was launched in 2005 as a girl child campaign to address the falling sex ratio issue. It aims to create awareness and bring positive change in society.

AMCHI, which means Ours in Marathi, is another project by Population First. It focuses on community empowerment, aiming for better quality, accountability, and transparency in social development services. Laadli and AMCHI organize various events and training programs to facilitate skill development and promote a gender-sensitive approach.

They recently conducted a Training of Trainers in Facilitation Skills and celebrated World Environment Day. Laadli also launched the Laadli Media Awards to recognize excellence in media reporting. The brand also publishes books, blogs, and newsletters to spread awareness and knowledge.

With a strong emphasis on gender sensitivity, Laadli is making a significant impact in society. Visit their website to learn more and support their cause