# Portfolio123

- **Website:** <https://portfolio123.com>
- **Primary alias:** `portfolio123.com`
- **Founded:** 2004
- **Employees:** 2+
- **Location:** Illnois, United States
- **Company kind:** PRIVATELY HELD

## Description

Portfolio123 is a brand that offers a range of products and services for investors and traders. Their portfolio management tools and research solutions are designed to help individuals make informed investment decisions. With a focus on investing differently, Portfolio123 aims to provide users with the tools and knowledge they need to optimize their investments. One of the key lessons highlighted in their blog post is the importance of buying in batches to reduce market impact. By studying market impact and conducting measurements, Portfolio123 found that placing the entire order for a stock on one day may result in higher costs. They emphasize the need to consider the daily cost of delaying an order and suggest dividing the order into smaller portions spread over multiple days to minimize costs. In addition, Portfolio123 emphasizes the use of free cash flow yield as the best value ratio for evaluating investment opportunities. They encourage investors to consider this ratio, along with net free cash flow to market cap, as productive factors in making investment decisions. Portfolio123 also shares insights into placing VWAP (Volume-Weighted Average Price) orders with Fidelity and Interactive Brokers. They provide guidance on using the Fidelity Active Trader Pro application for VWAP orders and discuss the restrictions and alternative strategies for trades that do not meet certain requirements. Overall, Portfolio123 offers a comprehensive suite of products and services to help investors navigate the complexities of the financial markets and make informed investment decisions.

## Industries

- 💰 Finance

## Links

- [youtube](https://youtube.com/channel/UCGmL7IZKK_Eue5l3Eo0koUw)
- [twitter](https://twitter.com/P123Finance)
- [linkedin](https://linkedin.com/company/portfolio123-official)
- [facebook](https://facebook.com/portfolio123)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id81zh8_Bn/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781023423187)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id81zh8_Bn/w/16/h/16/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781023423117)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Midnight | #00102d | dark |
| Anakiwa | #9fcdff | light |
| Fun Blue | #1e54a5 | accent |

## Fonts

- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id81zh8_Bn/w/1500/h/500/idp1UPdDbM.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781023423351)

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_Source: <https://brandfetch.com/portfolio123.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._