# Positive Discipline

- **Website:** <https://positivediscipline.com>
- **Primary alias:** `positivediscipline.com`
- **Founded:** 1988
- **Employees:** 2+
- **Location:** San Diego, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Positive Discipline is a renowned brand that offers a program developed by Dr. Jane Nelsen, based on the work of Alfred Adler and Rudolf Dreikurs. The program aims to teach young people essential social and life skills, fostering responsible, respectful, and resourceful individuals in their communities. The Positive Discipline approach is deeply respectful and encouraging for both children and adults, including parents, teachers, childcare providers, and youth workers. By creating a sense of connection to their community, family, and school, children are less likely to misbehave and more likely to become successful, contributing members of society. Positive Discipline teaches adults to employ kindness and firmness simultaneously, which fosters mutually respectful relationships. The program emphasizes effective communication, problem-solving skills, and focusing on solutions rather than punishment. It also encourages the use of encouragement instead of praise, building long-term self-esteem and empowerment. With inexpensive training and ongoing support, Positive Discipline offers certified trainers across the country who work with schools and communities. The brand also provides classroom discipline programs and parent education programs that promote consistent, secure environments for children. Overall, Positive Discipline equips individuals with the tools necessary to create a peaceful world by teaching positive social and emotional life skills for respectful relationships.

## Industries

- 📊 Publishing and Printing _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [youtube](https://youtube.com/user/PositiveDiscipline)
- [pinterest](https://pinterest.com/@pdpins1)
- [twitter](https://twitter.com/PDTweets)
- [instagram](https://instagram.com/positivediscipline)
- [linkedin](https://linkedin.com/company/positive-discipline)
- [facebook](https://facebook.com/positivediscipline.world)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idVzxus1vD/w/270/h/65/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1775071598973)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVzxus1vD/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1775071599170)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tarawera | #083c64 | accent |
| Cerulean | #098fd5 | dark |
| Bermuda | #7bdcb5 | light |

## Fonts

- Helvetica Neue — asset _(custom)_
- Public Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVzxus1vD/w/1500/h/500/idSuscuUUM.jpeg?c=1bxid64Mup7aczewSAYMX&t=1775071599437)

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_Source: <https://brandfetch.com/positivediscipline.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._