# Poya

- **Website:** <https://poyabuy.com.tw>
- **Primary alias:** `poyabuy.com.tw`
- **Verified:** yes
- **Founded:** 1985
- **Company kind:** PRIVATELY HELD

## Description

POYA (寶雅, POYA International Co., Ltd.) is Taiwan's number one beauty and lifestyle retail chain, founded in 1985 by Chen Chien-tsao in Tainan and publicly traded on the Taipei OTC market under stock code 5904. Instantly recognisable by its bright pink exterior, POYA operates several hundred stores across Taiwan — including outlying islands — offering a comprehensive catalogue of over 60,000 products spanning cosmetics, skincare, personal care, household goods, snacks, stationery, clothing, and footwear. Targeting female shoppers aged 15 to 49 and boasting over 6 million loyalty members, POYA combines the breadth of a variety store with the beauty focus of a specialist retailer — comparable to South Korea's Olive Young or Japan's Don Quijote. The brand has since expanded into home and hardware retail through its POYA HOME (寶家) concept, and operates a 24-hour online shopping platform at poyabuy.com.tw alongside a dedicated mobile app. Annual revenue reached NT$23.62 billion in 2024.

## Industries

- 🏝 Lifestyle
- 🏝 Beauty and Cosmetics _(under Lifestyle)_

## Links

- [instagram](https://instagram.com/poyabeauty)
- [facebook](https://facebook.com/poyabeauty)

## Logos & icons

- Logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idPUZZ30xj/w/300/h/88/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789015355004)
- Icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idPUZZ30xj/w/480/h/480/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789015348408)
- Logo — PNG — [download](https://cdn.brandfetch.io/idPUZZ30xj/w/300/h/88/theme/light/idk-bVBW2F.png?c=1bxid64Mup7aczewSAYMX&t=1789015513933)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cerise Red | #E32A76 | accent |
| Wild Watermelon | #FE577F | brand |
| Pippin | #FFE2E7 | light |

## Fonts

- Lucida Grande — asset _(custom)_
- Lucida Grande — asset _(custom)_

## Imagery

- Banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idPUZZ30xj/w/1640/h/624/theme/dark/idU7WsJl5v.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789015971120)

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_Source: <https://brandfetch.com/poyabuy.com.tw>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._