# Product of the Year Bulgaria - **Website:** - **Primary alias:** `poybulgaria.com` - **Employees:** 2+ - **Location:** Sofia, Sofia-Capital, Bulgaria - **Company kind:** PUBLIC COMPANY ## Description "Продукт на годината" is the largest global award for innovations in products and services, voted by consumers. Established in France in 1987, the "Product of the Year" competition now takes place in over 45 countries on all continents. Its main goals are to introduce consumers to the newest products on the market and to recognize companies for their innovation and high quality. In Bulgaria, the competition has been successfully held since 2017 with a growing number of participants. Behind the "Product of the Year" logo stands the evaluation of 2000 consumers, delivering a powerful message to shoppers when they are in front of the shelves. It facilitates their choice and saves them time and money. For companies whose products have been awarded, the logo is a successful marketing message with a proven effect on increasing sales, supporting negotiations with retail chains, and improving brand recognition. The competition accepts all kinds of consumer products or services that offer innovation in their category and have been launched on the market in the last 24 months. Candidates are divided into categories such as food, beverages, household appliances, and more. The winners in the categories are determined through a nationally representative survey conducted by Nielsen International. The winners are announced annually in late March and have the right to use the "Product of the Year" logo in all their communication materials, packaging, and activations for the next 12 months. ## Industries - 📊 Marketing and Advertising _(under Business and Consumer Services)_ - 📊 Business and Consumer Services ## Links - [facebook](https://facebook.com/BulgariaPOY) - [instagram](https://instagram.com/bulgariapoy) - [linkedin](https://linkedin.com/company/68291737) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/ideRqYV5UT/w/120/h/120/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773433214471) - icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/ideRqYV5UT/w/2048/h/2048/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1773433215034) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Red Ribbon | #e2003c | accent | | Mine Shaft | #222222 | dark | | Cornflower Lilac | #fdacac | light | ## Fonts - Roboto Condensed — asset _(google)_ - Helvetica Neue — asset _(custom)_ ## Imagery - banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ideRqYV5UT/w/748/h/127/idbxG8I27J.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740304285509) --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._