# Poynter

- **Website:** <https://poynter.org>
- **Primary alias:** `poynter.org`
- **Employees:** 11+
- **Location:** St. Petersburg, Florida, United States

## Description

Poynter is a nonprofit media institute and newsroom that is dedicated to providing citizens and journalists with the tools and knowledge they need to navigate the media landscape. As a trusted brand in the industry, Poynter offers a wide range of products and services to promote fact-checking, media literacy, and journalism ethics. Through their comprehensive training programs, Poynter equips individuals with the skills to critically evaluate information, distinguish fact from fiction, and uphold journalistic integrity. Their training categories cover areas such as news reporting and editing, fact-checking, ethics and trust, and business and work. With locations in Memphis, Minneapolis, St. Petersburg, Washington D.C., and online, Poynter's reach extends across the nation. They also offer custom teaching programs for educators and exclusive training for ACES members. Additionally, Poynter is affiliated with esteemed organizations such as the Craig Newmark Center, IFCN, MediaWise, and PolitiFact, further underscoring their commitment to responsible and factual journalism. By supporting Poynter, you are contributing to the promotion of reliable news and the elevation of media literacy. Your donation helps ensure that citizens and journalists alike have access to trustworthy information in service to democracy.

## Industries

- 📊 Business and Consumer Services
- 🧪 Science and Education
- 🍿 Arts and Entertainment
- 📊 Publishing and Printing _(under Business and Consumer Services)_
- 🧪 Education _(under Science and Education)_

## Links

- [twitter](https://twitter.com/Poynter)
- [linkedin](https://linkedin.com/company/the-poynter-institute)
- [facebook](https://facebook.com/Poynter)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id213iYUuW/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789044883381)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id213iYUuW/w/820/h/210/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789044883294)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Orient | #005a87 | dark |
| Malibu | #78cbf2 | light |
| Apple | #57a039 | accent |

## Fonts

- PT Serif — asset _(google)_
- Poynter-Serif-RE — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id213iYUuW/w/1500/h/499/idWVnFvuI3.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789044883524)

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_Source: <https://brandfetch.com/poynter.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._