Founded by Brown Bag, a company that operates the office coffee subscription service 'Bliss,' ㅍㅍㅅㅅ is a brand that reveals the coffee flavor index called the 'Korean-style Coffee Flavor Index,' which is liked by more than 50% of Koreans. According to data analysis of 1 million cases by Brown Bag, Koreans prefer a slightly bitter taste, followed by a sweet taste, while only 10% of people prefer a sour taste. The brand has analyzed over 200 flavors of coffee, categorizing them into Korean-friendly tastes, such as slightly nutty or very nutty.

This allows customers to easily understand and order the coffee flavors they desire. In addition, ㅍㅍㅅㅅ has also disclosed the flavors of popular franchise coffees, making it easier for customers to find similar tasting coffees. With a commitment to helping Koreans enjoy the various charms of coffee, ㅍㅍㅅㅅ plans to continue developing a variety of coffee-related data in the future