# Practical Ecommerce

- **Website:** <https://practicalecommerce.com>
- **Primary alias:** `practicalecommerce.com`
- **Founded:** 2005
- **Employees:** 2+
- **Location:** Traverse City, Michigan, United States
- **Company kind:** PRIVATELY HELD

## Description

Practical Ecommerce is an independent publishing company with a clear mission: to help merchants improve their online businesses. They offer a wide range of resources, including expert articles, commentary, guides, webinars, and podcasts. Whether you need advice on marketing, SEO, conversion tactics, business strategies, or design and development, Practical Ecommerce has got you covered. With categories like Google Ads, content marketing, customer retention, shipping and fulfillment, and user experience, they provide comprehensive and valuable information for all aspects of ecommerce. Their extensive library of over 7,000 articles and countless webinars and podcast episodes has served millions of readers in over 200 countries. The brand's dedication to editorial integrity ensures that all content is vetted for accuracy, brevity, and readability. Practical Ecommerce is committed to providing trustworthy and reliable information to help online merchants thrive.

## Industries

- 📊 Publishing and Printing _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/practicalecomm)
- [instagram](https://instagram.com/practical_ecommerce)
- [linkedin](https://linkedin.com/company/practical-ecommerce)
- [facebook](https://facebook.com/practicalecommerce)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idV38KglwY/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1782073059107)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idV38KglwY/w/300/h/200/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773455976478)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Chathams Blue | #1a4480 | dark |
| Havelock Blue | #569dd9 | light |
| Congress Blue | #014282 | accent |

## Fonts

- Open Sans — asset _(google)_
- Raleway — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idV38KglwY/w/1500/h/500/idiRMSet-f.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782073059343)

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_Source: <https://brandfetch.com/practicalecommerce.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._