# Practifi

- **Website:** <https://practifi.com>
- **Primary alias:** `practifi.com`
- **Founded:** 2013
- **Employees:** 51+
- **Location:** Sydney, New South Wales, Australia
- **Company kind:** PRIVATELY HELD

## Description

Practifi is a leading brand in the financial advice industry, with offices in Sydney and Chicago. Our goal is to make the experience of growing prosperity for millions of customers around the world easier, more connected, and more delightful than ever before. At Practifi, we offer a range of powerful features, integrations, and platform add-ons that enable financial advisors to optimize their performance and transform data into actionable insights. Our platform reinvents CRM possibilities for wealth management firms, allowing them to scale their operations with excellence. We take pride in our dedicated team, including our experienced leadership team. Adrian Johnstone, our CEO, brings over 20 years of technology and advisory experience to guide our global strategy. Emily Wilcox, our COO, focuses on customer success and shared growth. If you have any questions or are interested in partnering with us, please contact our team today. We look forward to helping you drive growth and achieve prosperity.

## Industries

- 💰 Finance

## Links

- [youtube](https://youtube.com/channel/UCldBQFwcsAJVETFtiEsNhSw)
- [twitter](https://twitter.com/practifi)
- [instagram](https://instagram.com/practifi)
- [linkedin](https://linkedin.com/company/practifi)
- [facebook](https://facebook.com/Practifi)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idqz1a6epz/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1782024179699)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idqz1a6epz/w/1024/h/185/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782024179584)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Chathams Blue | #103a7d | dark |
| White | #ffffff | light |
| Scooter | #2bc8d8 | accent |

## Fonts

- IBM Plex Sans — asset _(google)_
- IBM Plex Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idqz1a6epz/w/1500/h/500/idJKM55FCo.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782024179907)

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_Source: <https://brandfetch.com/practifi.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._