# Preference AB

- **Website:** <https://preference.nu>
- **Primary alias:** `preference.nu`
- **Founded:** 2002
- **Employees:** 2+
- **Location:** Liding, Sweden
- **Company kind:** PRIVATELY HELD

## Description

Preference is a brand that specializes in delivering solutions to companies and authorities to help them make better and more rational decisions. They offer a range of products and services aimed at implementing intelligent risk management, simulating possible scenarios, and enabling advanced automation. With their expertise in decision analysis and data, they provide a state-of-the-art decision tool called Helision, which allows for analysis and interpretation of complex decision situations. This web-based application guides users through the decision process, helping them frame a complex decision and facilitating a shared understanding among stakeholders. Preference also offers training solutions to help organizations create good procedures for making informed and targeted decisions quickly and safely. With a focus on sustainable and responsible decision-making, Preference is dedicated to providing world-leading methodologies for risk and decision analysis.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [linkedin](https://linkedin.com/company/preference-ab)
- [facebook](https://facebook.com/preferencescandinavia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idIJbrQ6t_/w/503/h/122/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1786454781973)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idIJbrQ6t_/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786454782055)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #e52421 | accent |
| Mine Shaft | #2e2e2e | dark |
| Wild Sand | #f5f5f5 | light |

## Fonts

- GT Walsheim Pro — asset _(custom)_
- Public Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idIJbrQ6t_/w/1128/h/191/idxAxdlvZ6.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786454782235)

---

_Source: <https://brandfetch.com/preference.nu>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._