# Prevar

- **Website:** <https://prevar.co.nz>
- **Primary alias:** `prevar.co.nz`
- **Founded:** 2004
- **Employees:** 2+
- **Location:** Havelock North, Hawke's Bay, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Prevar is a renowned brand established in 2004 with the goal of developing and licensing new apple and pear varieties globally. As a private joint venture company, Prevar is owned by industry shareholders including New Zealand Apples & Pears Incorporated, Plant & Food Research (New Zealand), and Apples and Pears Australia Limited. At Prevar, our strategic core revolves around four main areas: Consumer Insights-Driven Innovation, a World Class Breeding Programme, Customer-Centred Commercialisation, and Industry & Category Leadership. Despite the New Zealand industry's leading position in innovation and premium quality, we continuously challenge ourselves to push the boundaries of innovation, ensuring that we maintain and amplify our competitive advantage as a value creator. With 14 commercially licensed varieties, 33 license agreements, and over 170 Trademark registrations worldwide, Prevar is committed to delivering high-quality products that meet consumer preferences. Explore our exceptional brands including Rockit™, PiqaBoo®, Dazzle™, Sassy™, Lemonade™, Cherish™, and Smitten®.

## Industries

- 💰 Banking Credit and Lending _(under Finance)_
- 💰 Finance

## Links

- [linkedin](https://linkedin.com/company/prevar)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idy2HZdn5z/w/440/h/213/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789251765186)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idy2HZdn5z/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789251765265)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Seaweed | #143011 | accent |
| Black Olive | #1b2915 | dark |
| Zombie | #d0e191 | light |

## Fonts

- Quando — asset _(google)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idy2HZdn5z/w/400/h/68/idv5tQ2ZQR.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789251765395)

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_Source: <https://brandfetch.com/prevar.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._