Founded in 1981, Pride Toronto has been deeply intertwined with the rich, progressive history of Toronto's queer community. From a small gathering of activists to the vibrant celebration it is today, Pride Toronto honors the legacy of the city's LGBTQI+ community with events and programming that showcase the diverse talents, stories, and achievements of all 2SLGBTQI+ communities. Their upcoming Festival 2024 promises to be a spectacular event, with an estimated 3 million attendees and a wide array of activities, including an Art Zone, volunteer opportunities, artist registration, and cultural partner collaborations.

The brand offers a chance to support and be an integral part of the festival through donations and volunteerism. For visitors to the festival, Pride Toronto provides practical information on transportation, accommodation, and related services. Pride Toronto's commitment to fostering a world in which all people feel safer, valued, celebrated, and included is supported by donations and volunteers.

As a brand, they aim to create a welcoming and inclusive environment for the LGBTQI+ community and its allies