# Prima Taste

- **Website:** <https://primataste.com>
- **Primary alias:** `primataste.com`
- **Founded:** 1998
- **Employees:** 51+
- **Location:** Singapore, Singapore
- **Company kind:** PRIVATELY HELD

## Description

Prima Taste is a brand rooted in preserving the heritage and tradition of Singaporean cuisine. They strive to make these authentic flavors accessible to people all over the world through their range of ready-to-cook meal sauce kits, instant LaMians, and Ready Meals. Founded by Primus Cheng, Prima Taste was born out of a deep love for Singaporean food and a concern that it might disappear in future generations due to changing lifestyles. Primus and his team worked tirelessly to unlock the culinary secrets behind beloved hawker dishes and replicate them faithfully. Prima Taste's commitment to authenticity is unwavering, with every product subjected to blind taste tests before release. They source the best ingredients from various regions to create their distinct and delicious flavors. Today, Prima Taste is cherished by Singaporeans and sold in over 40 countries, serving as a taste of home for those living abroad. With easy preparation and gourmet quality, Prima Taste offers the ultimate convenience without compromising on taste. Enjoy the rich flavors of Singapore with Prima Taste's range of products.

## Industries

- 🍔 Food and Drink _(under Food and Drink)_
- 🍔 Food and Drink

## Links

- [instagram](https://instagram.com/primataste)
- [linkedin](https://linkedin.com/company/prima-taste)
- [facebook](https://facebook.com/primataste)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idozsp7Hbt/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776094938117)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idozsp7Hbt/w/1000/h/1245/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1785943427706)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Crimson | #d51130 | accent |
| Mine Shaft | #242424 | dark |
| White | #ffffff | light |

## Fonts

- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idozsp7Hbt/w/1536/h/768/idl1Fjaj7q.jpeg?c=1bxid64Mup7aczewSAYMX&t=1785943427972)

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_Source: <https://brandfetch.com/primataste.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._