# Smith & Bradley Watches

- **Website:** <https://primawatches.com>
- **Primary alias:** `primawatches.com`

## Description

Smith & Bradley is a premier watchmaking brand founded by Jerommie Smith, a former Chicago police officer who faced frustrations with the durability of traditional watches. With over 17 years of experience, Smith turned his passion for engineering into crafting resilient timepieces that withstand the rigors of daily life and the unpredictability of tactical situations. 

Specializing in tactical, dive, and field watches, Smith & Bradley designs watches that merge rugged functionality with classic American style, suitable for both demanding environments and more refined settings, such as the boardroom. The brand emphasizes quality materials and precision construction to ensure each watch lasts a lifetime, embodying the philosophy that a life well-lived deserves a reliable timepiece. 

Backed by an Unstoppable Guarantee, their timepieces invite adventurers and professionals alike to live life fully, confidently equipped with a watch designed to endure. Smith & Bradley has truly redefined what it means to wear a watch, marrying durability with style for every occasion.

## Industries

- 💎 Luxury Goods and Brands _(under Luxury)_
- 💎 Luxury
- 🛍 E-commerce and Shopping
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [youtube](https://youtube.com/SBwatches)
- [twitter](https://twitter.com/SBwatches)
- [instagram](https://instagram.com/SBwatches)
- [facebook](https://facebook.com/SBwatches)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id5IKK5g8m/w/1280/h/219/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779894775939)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5IKK5g8m/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779894776084)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Fern | #5cb85c | accent |
| Madison | #0a2a5b | dark |
| White | #ffffff | light |

## Fonts

- Open Sans — asset _(google)_
- Roboto Flex — asset _(custom)_
- TacticSans-Med — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5IKK5g8m/w/1500/h/500/idlbctQHhm.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779894776277)

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_Source: <https://brandfetch.com/primawatches.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._