# Prime100

- **Website:** <https://prime100.com.au>
- **Primary alias:** `prime100.com.au`
- **Founded:** 2014
- **Employees:** 51+
- **Location:** Derrimut, Victoria, Australia
- **Company kind:** PRIVATELY HELD

## Description

Prime100 is an Australian pet nutrition brand focused on making pets healthier and pet parents happier through functional, complete and balanced diets. Its products are designed, manufactured and packed in Melbourne, Australia, and developed in collaboration with veterinary specialists and dermatologists. The brand’s Single Protein Diets (SPD™) use a carefully selected animal protein source alongside functional ingredients, aiming to support overall wellbeing and help address food sensitivities and certain allergies.

Prime100 offers dog food in several formats, including fresh rolls, slow-cooked meals and air-dried diets, as well as treats such as Prime Cut, training and fillet varieties. Its range covers puppies, adult and senior dogs, with protein options including chicken, beef, turkey, lamb, salmon, duck, venison, kangaroo and other choices. The brand also provides a mixed-feeding calculator, product information, free samples and store-finding tools to help customers choose and access its diets. Prime100 offers a satisfaction guarantee, with a replacement or refund if a dog does not enjoy a product.

## Industries

- 🏭 Heavy Industry and Engineering _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [facebook](https://facebook.com/Prime100PetFood)
- [instagram](https://instagram.com/prime100petfood)
- [youtube](https://youtube.com/channel/UC50XuQiBumzDzobeMD2ilFg)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idjn48sD7S/w/820/h/820/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793681972941)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idjn48sD7S/w/1429/h/1429/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793681973376)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #e1251b | accent |
| Dark Tan | #70120d | dark |
| White | #ffffff | light |

## Fonts

- proxima-nova — asset _(custom)_
- -apple-system — asset _(system)_

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_Source: <https://brandfetch.com/prime100.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._