# Principio

- **Website:** <https://principiostudio.com>
- **Primary alias:** `principiostudio.com`
- **Founded:** 2018
- **Employees:** 2+
- **Location:** Monterrey, Nuevo Len, Mexico
- **Company kind:** PARTNERSHIP

## Description

Principio Studio is an innovative design and strategy practice founded in 2018 by Mario Almaraz and Alejandro Soto, based in Monterrey, Mexico. With an international recognition for excellence, the studio emphasizes order and simplicity as foundational principles that profoundly influence brand development. Principio specializes in building and enhancing brands by identifying their strengths and reimagining their legacies through a variety of tailored services. These offerings include branding solutions such as naming, brand identity, and communications, along with packaging design and collateral creation. Their expertise extends to UX/UI design, signage, environmental graphics, editorial design, bespoke typography, 3D modeling, rendering, motion graphics, and sound design. By applying a clear and functional perspective, Principio Studio aims to create cohesive visual systems and define effective communication guidelines for their clients. Committed to shaping the future, they blend creativity with strategy to help brands thrive in a competitive landscape.

## Industries

- 🖥 Graphics Multimedia and Web Design _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [facebook](https://facebook.com/principiostudio)
- [instagram](https://instagram.com/principiostudio)
- [linkedin](https://linkedin.com/company/principiostudio)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id3tUK6HKG/w/820/h/209/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778573733490)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3tUK6HKG/w/1080/h/1080/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778573733641)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| International Orange | #fe5000 | accent |
| White | #ffffff | light |
| Cod Gray | #1a1a1a | dark |

## Fonts

- Inter — asset _(google)_
- Suisseintl webxl — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3tUK6HKG/w/3404/h/1260/iddbAeKoLw.jpeg?c=1bxid64Mup7aczewSAYMX&t=1759222341280)

---

_Source: <https://brandfetch.com/principiostudio.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._