# Principle AG

- **Website:** <https://principle.ch>
- **Primary alias:** `principle.ch`
- **Employees:** 2+
- **Location:** Zurich, Zurich, Switzerland
- **Company kind:** PUBLIC COMPANY

## Description

Principle AG is a venture capital company that focuses on investing in early-stage businesses with innovative ideas and a commitment to social and environmental sustainability. With a "clean approach" to making money, Principle AG invests primarily in the food, healthcare, and technology sectors. They not only provide financial support but also offer operational assistance and access to their network of experts. The company takes a meaningful position on boards or as advisors to provide support and guidance while allowing founders to run their businesses. They welcome young and first-time founders who possess ethical vision, expertise in their sector, and the ability to attract like-minded teams. Principle AG believes in "performance with integrity" and values mutuality, open-mindedness, teamwork, and ethical corporate governance. In addition to venture capital investments, Principle AG also engages in media projects, including the production of Mentorit.tv on YouTube, non-fiction book authoring, mentoring blockchain startups, participating as a judge in selection processes, and speaking at business summits.

## Industries

- 💰 Finance

## Links

- [youtube](https://youtube.com/channel/UCr99x90I6bY-VWW6csFajTA)
- [twitter](https://twitter.com/principleag)
- [linkedin](https://linkedin.com/company/principleag)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idRtz6k-Uu/w/607/h/94/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781135282881)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRtz6k-Uu/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781135282976)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Taupe Gray | #b0a992 | accent |
| Emperor | #545454 | dark |
| White | #ffffff | light |

## Fonts

- Raleway — asset _(google)_
- futura-pt — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRtz6k-Uu/w/1500/h/500/iddn21x5Eq.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781135283115)

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_Source: <https://brandfetch.com/principle.ch>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._