# Principle

- **Website:** <https://principle.ie>
- **Primary alias:** `principle.ie`
- **Founded:** 1995
- **Employees:** 2+
- **Location:** Dublin, Leinster, Ireland
- **Company kind:** PRIVATELY HELD

## Description

Principle is a renowned brand and design agency based in Dublin, Ireland. Comprised of a talented team of designers, writers, creatives, and strategists, Principle is dedicated to crafting thoughtful brands that truly resonate. They thrive on collaborating with passionate founders, CEOs, and leadership teams who are eager to breathe new life into their brands. Whether Principle is building a brand from scratch or revitalizing an existing one, the process is an exhilarating journey. They combine strategic thinking, creative exploration, and an open mindset to uncover hidden opportunities and unforeseen possibilities. Their services encompass various aspects of brand development, including culture and alignment, brand analysis, brand strategy, brand identity, and brand experience. From defining a brand's purpose, mission, and beliefs, to creating a comprehensive visual identity system, the team at Principle ensures that every touchpoint, both online and offline, reflects the essence and narrative of the brand. Clients vouch for their exceptional expertise and commitment to success, with testimonials praising Principle's ability to capture the true essence of corporate brand values. If you're embarking on a brand journey and seeking a creative partner who can provide guidance, inspiration, and a touch of magic, reach out to Principle. They have the experience and passion to help you build something truly special. Visit their website to explore their portfolio and get a glimpse of their exceptional work.

## Industries

- 🖥 Graphics Multimedia and Web Design _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [linkedin](https://linkedin.com/company/principle---design-consultants)
- [instagram](https://instagram.com/principledublin)
- [twitter](https://twitter.com/principledublin)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iddsM7T0oE/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787911099775)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/iddsM7T0oE/w/1000/h/342/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1787911099712)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #dd2430 | accent |
| Malibu | #8ed1fc | light |
| Lunar Green | #40483c | dark |

## Fonts

- var( --e-global-typography-secondary-font-family ) — asset _(custom)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iddsM7T0oE/w/200/h/50/idjTb0iBNR.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787911099834)

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_Source: <https://brandfetch.com/principle.ie>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._