# Principle Living

- **Website:** <https://principleliving.com.au>
- **Primary alias:** `principleliving.com.au`

## Description

Principle Living is a locally rooted developer and operator creating retirement villages and land lease communities across the Hunter region of New South Wales. Drawing on decades of local experience in property development and aged care, the company aims to make retirement a rewarding new chapter, with homes and shared spaces designed for comfort, connection and quality.

Its communities include Blueheath in Medowie, The Hermitage in Hunter Valley, The Darcy in Maitland and The Apperly at Newcastle Golf Club. Residents can choose between retirement village living and the flexibility of land lease communities. Principle Living focuses on thoughtful design, well-crafted homes, uplifting amenities and spaces that support friendships, hobbies and everyday enjoyment.

The company also offers MyRetirement, a tailored suite of resident services that includes assistant, concierge, wellbeing and care support. Its approach combines community operations with personal attention, aiming to help residents thrive at different stages of life. Principle Living shares community news and events and welcomes enquiries from people exploring its homes and services.

## Industries

- ⛑ Health
- ⛑ Geriatric and Aging Care _(under Health)_
- 📊 Business and Consumer Services
- 📊 Real Estate _(under Business and Consumer Services)_

## Links

- [instagram](https://instagram.com/principlelivingvillages)
- [linkedin](https://linkedin.com/company/principle-living)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idiJ2IhLRK/w/1000/h/284/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791958308672)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idiJ2IhLRK/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791958308784)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #222222 | dark |
| Silver Sand | #bec2c6 | light |
| Copperfield | #e18d75 | accent |

## Fonts

- Arial — asset _(custom)_
- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idiJ2IhLRK/w/200/h/133/idu33my7bs.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791958308856)

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_Source: <https://brandfetch.com/principleliving.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._