# Ben Brignell

- **Website:** <https://principles.design>
- **Primary alias:** `principles.design`
- **Founded:** 2017
- **Employees:** 2+
- **Location:** London, England, United Kingdom
- **Company kind:** NON PROFIT

## Description

Ben Brignell is an independent product designer from London who manages principles.design, an open-source collection of Design Principles and methods. This platform is a valuable resource for learning about and creating Design Principles. Design Principles are guidelines that help organizations and individuals make informed design decisions. On principles.design, you can find a brief explanation of what Design Principles are and their value. If you prefer learning by example, the website provides numerous real-life examples to inspire you. The goal of the site is to analyze and identify what makes good Design Principles. It explores how they are created, measured, and improved over time. In addition to the current features, principles.design has exciting plans for the future, outlined in the roadmap. Ben Brignell invites feedback and suggestions from the community to make this open-source resource even better. Join the conversation on Gitter, Twitter, and Mastodon, and contribute to the project on Github. Furthermore, principles.design promotes ethical analytics by partnering with Fathom Analytics, a privacy-first website analytics solution. Enjoy fast, simple, and privacy-focused website analytics and receive a $10 credit.

## Industries

- 🖥 Graphics Multimedia and Web Design _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [github](https://github.com/benbrignell)
- [twitter](https://twitter.com/benbrignell)
- [linkedin](https://linkedin.com/company/principlesdesign)
- [instagram](https://instagram.com/benbrignell)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idNsHyFtqz/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781090528220)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idNsHyFtqz/w/820/h/820/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781090528093)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Hacienda | #94841e | dark |
| White | #ffffff | light |
| Candlelight | #f7d708 | accent |

## Fonts

- var(--font-body) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idNsHyFtqz/w/1500/h/500/idGjJ-eDFM.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781090528497)

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_Source: <https://brandfetch.com/principles.design>_
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