Priority Bicycles is a small NYC-based company with big dreams of simplifying cycling. Their mission is to create the best bicycles at an affordable price point, and they achieve this through a simple strategy. They use high-quality parts, maintain an efficient supply chain, keep overhead costs low, and operate primarily online.

This allows them to offer top-notch bicycles without the need for fancy stores or gimmicks. The company was founded by Dave, who wanted to recommend a bicycle to his friends that was good-looking, lightweight, comfortable, easy to maintain, and reasonably priced. Unable to find such a bike, Dave decided to leave his job and start his own business.

He grew up in the bicycle industry and has a deep passion for cycling, which led to the birth of Priority Bicycles. Priority Bicycles offers a wide range of models for different purposes, including adventure, commuting, kids, racing, and recreation. Their bicycles are hassle-free, requiring little to no routine maintenance.

They have received rave reviews and recognition for their design and quality components. As an online retailer, Priority Bicycles sells directly through their website, allowing them to offer the highest quality bicycles at the best prices. They also have partnerships with premium resorts, educational institutions, and top-rated tours in major US cities and worldwide locations.

Though primarily an online business, in-person visits can be arranged by appointment in their NYC showroom. Whether you're a casual rider or a seasoned cyclist, Priority Bicycles is dedicated to providing you with lightweight, reliable, and affordable bicycles that make cycling simple and enjoyable