# Pritika Vora

- **Website:** <https://pritikavora.com>
- **Primary alias:** `pritikavora.com`

## Description

Pritika Vora is a distinguished affordable luxury brand based in Mumbai, India, dedicated to re-inventing traditional Indian ethnic wear through modern silhouettes and sophisticated embroideries. Founded in 2018 by fashion technology graduate Pritika Vora, the brand emerged from a desire to fill the gap in the market for contemporary yet affordable designs that appeal to the price-conscious Indian consumer. 

Pritika Vora offers an exquisite range of outfits including lehengas, sarees, co-ords, shararas, and anarkalis, all crafted with fine tailoring and clean lines to create timeless pieces that are meant to be cherished. With a strong digital-first approach, the brand collaborates with fashion influencers to enhance its reach and engagement worldwide.

Since its inception, Pritika Vora has grown from a one-woman operation to a thriving workshop employing 20 skilled artisans. The brand proudly launched its flagship store in Bandra, Mumbai, in 2022, marking a significant milestone in its journey to become a leading name in contemporary ethnic fashion.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 💎 Luxury
- 💎 High-End Fashion and Accessories _(under Luxury)_

## Links

- [facebook](https://facebook.com/labelpritikavora)
- [instagram](https://instagram.com/labelpritikavora)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idx4cJ539s/w/200/h/17/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1741686997464)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idx4cJ539s/w/625/h/625/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1741686997646)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Pastel Green | #68d549 | accent |
| Cod Gray | #0f0f0f | dark |
| Alto | #e0e0e0 | light |

## Fonts

- var(--typeHeaderPrimary) — asset _(custom)_
- var(--typeBasePrimary) — asset _(custom)_

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_Source: <https://brandfetch.com/pritikavora.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._