# Gen

- **Website:** <https://privax.com>
- **Primary alias:** `privax.com`
- **Employees:** 51+
- **Location:** London, England, United Kingdom

## Description

Gen™ is a global leader in cybersecurity, offering a family of trusted consumer brands that protect nearly 500 million users worldwide. Our mission at Gen is to create technology solutions that enable people to make the most of the digital world – safely, privately, and confidently. Our powerful AI and deep visibility into broad insights allow us to protect millions of people everywhere. Our family of brands includes Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Norton, in particular, is recognized as the #1 top-of-mind Cyber Safety brand globally, empowering individuals and families with award-winning protection for their devices, online privacy, and identity. With over four decades of consumer cybersecurity experience and numerous PCMag Editors' Choice awards, Norton is trusted by millions of customers worldwide. At Gen, we are dedicated to staying at the forefront of cybersecurity, continuously innovating to protect people from potential, real, and future digital threats. Join us in our mission to power digital freedom for people everywhere.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computer Hardware _(under Computers Electronics and Technology)_
- 🖥 Consumer Electronics _(under Computers Electronics and Technology)_

## Links

- [youtube](https://youtube.com/channel/UCqAXoA68ASQOKihHMstrO9A)
- [twitter](https://twitter.com/gendigitalinc)
- [linkedin](https://linkedin.com/company/gendigitalinc)
- [facebook](https://facebook.com/PrivaxCom)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idZVoAdVho/theme/light/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1732263927019)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idZVoAdVho/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1732263927154)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tuatara | #2e2d2b | dark |
| Pampas | #f4f1ec | light |
| Blue | #0400f5 | accent |

## Fonts

- Source Sans Pro Regular — asset _(custom)_
- Source Sans Pro Bold — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idZVoAdVho/w/1500/h/500/idEvn9fm1s.jpeg?c=1bxid64Mup7aczewSAYMX&t=1732263927313)

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_Source: <https://brandfetch.com/privax.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._