# Prizma

- **Website:** <https://prizma.mk>
- **Primary alias:** `prizma.mk`

## Description

Prizma is a leading publication under the Balkan Investigative Reporting Network (BIRN) dedicated to in-depth journalism and critical analysis in North Macedonia. The brand thrives on its philosophy of exploration rather than imitation, focusing on investigative reporting that sheds light on various issues affecting society. Prizma covers a broad range of topics, including political corruption, public procurement laws, education, health care, and environmental concerns, among others. 

Through meticulously crafted reports, interviews, and analyses, Prizma aims to educate the public and foster a dialogue around pressing social and political matters. The brand also closely monitors the state of media independence in the Balkans, advocating for transparency and accountability. With a commitment to high journalism standards, Prizma serves as a vital source of information and insight, empowering citizens to engage meaningfully in their communities and hold those in power accountable. Whether through written articles or multimedia content, Prizma exemplifies the role of a modern investigative platform in an ever-evolving media landscape.

## Industries

- 📊 Business and Consumer Services
- 🍿 Arts and Entertainment
- 📊 Publishing and Printing _(under Business and Consumer Services)_
- 🍿 TV Movies and Streaming _(under Arts and Entertainment)_
- 🧪 Science and Education

## Links

- [youtube](https://youtube.com/channel/UCx2YX2oUUkJVdDVNiqfjTsg)
- [twitter](https://twitter.com/Prizma_BIRN)
- [facebook](https://facebook.com/prizma.mk)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idWzAPpCyd/w/438/h/77/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789842216527)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idWzAPpCyd/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789842216696)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #eb2027 | accent |
| Eminence | #66308e | dark |
| Picasso | #fdf497 | light |

## Fonts

- PT Serif — asset _(google)_
- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idWzAPpCyd/w/1500/h/500/idNc1ZbI6R.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789842216430)

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_Source: <https://brandfetch.com/prizma.mk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._