Profound™ is a brand that merges streetwear and high fashion, using clothing as a visual language and means of communication. Each collection is a story told from the perspective of the designers and the world they inhabit. These narratives revolve around personal struggles, cultural identity, spirituality, and social/political commentary.

The brand's artfully designed pieces aim to evoke a sense of timeless poetry within the global contemporary fashion landscape. Profound™ explores the relationship between the raw and the elegant, blending various subcultural references to create a balance of opposites—high and low, internal and external, eastern and western, streetwear and high fashion. Their vision of luxury revolves around the idea that finely crafted, meticulously designed apparel should be accessible to all.

With a focus on progression and improvement, each collection builds upon the last, creating a cohesive and undeniably current menswear identity