# Programmatiq

- **Website:** <https://programmatiq.com>
- **Primary alias:** `programmatiq.com`

## Description

Programmatiq, a platform from cynapsis media GmbH, helps media agencies make programmatic advertising more responsive to real-world situations. Acting as a meta-layer for demand-side platforms (DSPs), it extends existing campaigns rather than requiring teams to replace their current setup or rebuild campaign structures. The platform processes situational signals, including weather, pollen levels, illness trends and regional events, and turns defined conditions into campaign-ready segments. Agencies can set triggers, thresholds and rules, then activate segments across supported DSPs to deliver relevant messages when specified conditions occur. Example applications include targeting around severe weather, rising cold-season indicators, increased allergy levels or larger lottery jackpots. Programmatiq automates campaign activation and provides an activity history and reporting data, helping teams review when campaigns ran, which triggers applied and how they performed. Users can choose data sources and inspect, pause or adjust activations, with processing described as aligned with applicable privacy requirements. The service is designed to support situational targeting without relying on personal data, while offering agencies a transparent way to develop and demonstrate dynamic campaign products.

## Industries

- 📊 Business and Consumer Services
- 🖥 Computers Electronics and Technology
- 🖥 Advertising Networks _(under Computers Electronics and Technology)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idBpXznkQU/w/1135/h/306/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791294293216)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Dodger Blue | #1d72ff | accent |
| Black Rock | #040128 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-family) — asset _(custom)_
- var(--font-family) — asset _(custom)_

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_Source: <https://brandfetch.com/programmatiq.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._