Prokids is a network of children's development clubs and kindergartens that is all about kids and for parents. At Prokids, the focus is on creating a world that children love, where they gain diverse experiences, skills, and knowledge, while parents understand their children and unlock their potential. The brand believes that every child is a unique individual with their own interests and innate talents, and their mission is to help children of all types find joy and interest in learning, uncover their own talents, and have faith in themselves.

By doing so, Prokids aims to make children happy and confident in a rapidly changing world. The brand values individuality, professional and loving educators, social responsibility, flexibility, and a loving and accepting atmosphere. Prokids offers innovative educational programs, qualified and loving pedagogues, and a comfortable and safe environment in all of its clubs and kindergartens