Promasidor is a renowned African beverage and food products giant, serving a staggering 850 million people in over 30 countries across the continent. Established in 1979 by Robert Rose, the brand has been a pioneer in providing access to affordable and nutritious milk powder through innovative packaging. Promasidor's Cowbell brand, introduced in the Democratic Republic of Congo, has now become a staple in numerous African nations.

Committed to quality and consumer satisfaction, Promasidor's mission is to offer top-notch food products while setting the highest standards of production and distribution in Africa. With core values like customer focus, respect for all, excellence in execution, support for each other, and trust, Promasidor strives for profitability to continue delivering joy and nourishment to millions of consumers. Trust the legacy, trust Promasidor