# Propensity

- **Website:** <https://propensity-abm.com>
- **Primary alias:** `propensity-abm.com`

## Description

Propensity is a cutting-edge brand designed specifically for B2B growth teams, offering comprehensive solutions for Account-Based Marketing (ABM). The platform employs intent data to automate marketing campaigns, ensuring that sales teams receive warm leads and actionable contact insights. Propensity’s tools are tailored for both small and enterprise growth teams, featuring an easy-to-use interface, transparent pricing, and extensive data enrichment options.

Their service allows businesses to build high-intent audiences and engage potential clients through omnichannel marketing strategies. Users can quickly launch targeted ABM campaigns, optimize outreach, and identify in-market accounts visiting their websites. Propensity enhances collaboration between sales and marketing, driving increased engagement through focused automation and data-driven insights. 

With capabilities to generate account-based audiences, create memorable advertising campaigns, and leverage insights to prioritize leads, Propensity positions itself as an essential partner for organizations aiming to streamline sales processes and achieve significant revenue growth. Embrace the future of sales prospecting with Propensity’s innovative platform that integrates seamlessly with existing systems.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services
- 🖥 Computers Electronics and Technology
- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_

## Links

- [youtube](https://youtube.com/channel/UCHdPXrfib0wOz2yFzLiQSWQ)
- [linkedin](https://linkedin.com/company/propensity-tech)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idxbFlb5gk/w/905/h/121/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1776682188896)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxbFlb5gk/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1767261114687)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Lilac Bush | #927ed5 | accent |
| Ultramarine | #081aa1 | dark |
| Chestnut Rose | #d0615e | light |

## Fonts

- Montserrat — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxbFlb5gk/w/4200/h/700/idnA6Ou_du.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776682189565)

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_Source: <https://brandfetch.com/propensity-abm.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._