# Propensity

- **Website:** <https://propensity.com>
- **Primary alias:** `propensity.com`
- **Founded:** 2017
- **Employees:** 11+
- **Location:** Exeter, New Hampshire, United States
- **Company kind:** PRIVATELY HELD

## Description

Propensity is a brand that is committed to helping customers achieve their growth goals with their Account-Based Marketing (ABM) program. With a focus on collaboration and support, they believe in building each other up to achieve success. Propensity offers a range of products and services to optimize your ABM efforts. Their ABM platform stands out from other platforms due to their unique approach of Account Based Intent and Contact Based Targeting. By leveraging these tools, marketers and sales teams can gain a deeper understanding of their target accounts and engage with them more effectively. Propensity caters to a wide range of professionals, including marketers, sales teams, and revenue operations (Rev Ops). Whether you are looking to optimize your ABM strategy, boost sales, or improve overall business success, Propensity has the tools and expertise to help you achieve your goals. Start your journey with Propensity today by signing up for their free trial. Experience the power of their ABM solution and see your in-market accounts instantly when you build your niche audience. Power your growth with Propensity.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [facebook](https://facebook.com/propensitytech)
- [linkedin](https://linkedin.com/company/propensity-tech)
- [youtube](https://youtube.com/channel/UCHdPXrfib0wOz2yFzLiQSWQ)
- [twitter](https://twitter.com/propensitytech)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idMBPCnhck/w/820/h/106/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789859480918)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idMBPCnhck/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1789859481264)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Royal Blue | #5d50e6 | accent |
| Midnight Blue | #001c61 | dark |
| Mauve | #f7a1ff | light |

## Fonts

- Montserrat — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idMBPCnhck/w/200/h/33/idRIR8yh2e.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780663225410)

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_Source: <https://brandfetch.com/propensity.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._