PROS, headquartered in Houston, Texas, is a leading provider of AI-powered solutions that help companies optimize their pricing and revenue management strategies. The company was founded in 1985 by Ted Weissman and Larry Beck. Initially, PROS focused on developing pricing software for the airline industry.

Over the years, it expanded its product portfolio to cater to various sectors, including manufacturing, distribution, and services. PROS offers a range of products and services designed to help businesses unlock their revenue growth potential. Its flagship solution, PROS Pricing Optimization, leverages AI and algorithmic models to provide companies with real-time pricing guidance and enable them to set optimal prices across their products and services.

The company's other offerings include sales effectiveness, revenue management, and dynamic pricing solutions, all aimed at helping businesses optimize their revenue performance. With a robust global presence, PROS serves customers in over 55 countries. The company has a network of subsidiaries, joint ventures, and partnerships that support its international operations.

Noteworthy subsidiaries include PROS France SAS, PROS Germany GmbH, and PROS United Kingdom Limited, among others. PROS also partners with leading technology companies, such as Microsoft and SAP, to enhance its solution offerings and provide customers with integrated solutions. In terms of market position, PROS is recognized as a leader in pricing and revenue optimization solutions.

The company's innovative AI-powered solutions have earned it a strong reputation and a loyal customer base. PROS competes with other global technology companies, including Vendavo and Zilliant, in the competitive pricing optimization market. PROS has achieved several significant milestones and awards throughout its history.

In 2019, the company was named a Leader in the Gartner Magic Quadrant for Configure, Price, and Quote Application Suites. This recognition highlights PROS' commitment to delivering cutting-edge solutions and driving customer success. As of the latest available information, PROS continues to grow and innovate in the pricing and revenue optimization space.

The company remains at the forefront of AI technology, continually enhancing its solutions to meet the evolving needs of businesses worldwide. PROS' dedication to helping companies achieve revenue growth and profitability has solidified its position as a trusted partner in the industry