# Protect First Financial - **Website:** - **Primary alias:** `protectfirstfinancial.com` ## Description Protect First Financial is an independent financial advisory firm focused on helping individuals and families protect their future and plan for what matters most. Founded by Reed, Hector, and Tasha, the firm emphasizes integrity, education, and genuine care, placing clients’ goals and values ahead of profit. Its approach treats money as a tool for building security, opportunity, and peace of mind—not as an end in itself. The firm develops comprehensive financial plans to bring clarity to complex decisions and help clients prepare for retirement with purpose. Its planning strategies include retirement planning, insurance, tax efficiency, wealth preservation, and investment strategies. Protect First Financial aims to support stability, preserve wealth, and help clients pursue their future goals and legacy. The firm also offers opportunities to connect through live events and personalized planning sessions. Its offices are located in Orlando, Florida, and Scottsdale, Arizona. Investment advisory services are offered through Foundations Investment Advisors, LLC, an SEC-registered investment adviser. ## Industries - 💰 Finance - 💰 Financial Planning and Management _(under Finance)_ ## Links - [instagram](https://instagram.com/protectfirstfinancial) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idBuRiOVXY/w/1500/h/525/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792563932194) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBuRiOVXY/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792563932283) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Evening Sea | #034145 | accent | | Scorpion | #575757 | dark | | Spring Wood | #f5f1e9 | light | ## Fonts - sans-serif — asset _(custom)_ - -apple-system — asset _(system)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._