Protocol is an award-winning marketing automation agency that specializes in helping global brands develop effective growth strategies using cutting-edge marketing technology platforms. With a focus on personalization, Protocol leverages data, automation, and AI to transform the way brands engage with their customers. Their services include a range of frameworks and templates to enhance marketing campaigns and improve customer journeys, such as an Excel-based ROI calculator to predict campaign success and a B2B framework for messaging strategy and key touchpoints.

As a London-based agency, Protocol has extensive experience in working with B2B brands and offers expertise in marketing automation and AI. They also provide valuable insights through their 2023 B2B Customer Journey Model, a comparison guide of the top B2B marketing automation platforms, and a comprehensive glossary of marketing technology terms. Whether you need a big thinker or technical support, Protocol's specialists are ready to help you navigate the ever-evolving world of marketing