Prototypr

Prototypr is a brand that focuses on the importance of alt text and accessibility on Twitter. They provide observations and insights into how people describe photos, artworks, and memes on the platform. With the aim of raising awareness, Prototypr reminds users about the significance of alt text and challenges them to improve their descriptions for visually impaired individuals.

By adding alt text, blind people and those with low vision can consume visual content with the help of screen readers. Prototypr emphasizes that generic and auto-generated descriptions are not enough, as they often fail to accurately represent the content. Instead, they encourage users to compose their own detailed and creative alt text descriptions.

Prototypr showcases examples from NASA's Twitter account as a role model for composing engaging image descriptions. They also address the challenges of describing memes, infographics, and complex visuals. Through their informative content, Prototypr strives to promote inclusivity and accessibility on social media