# PSB Insights

- **Website:** <https://psbinsights.com>
- **Primary alias:** `psbinsights.com`
- **Founded:** 1975
- **Employees:** 201+
- **Location:** Washington, District Of Columbia, United States
- **Company kind:** PUBLIC COMPANY

## Description

PSB Insights is a global custom research and analytics consultancy that merges the fields of PEOPLE, SCIENCE, and BUSINESS to create valuable human insights. With over 40 years of experience, we inspire leaders to make more informed decisions with confidence. Our unique integration of innovative research methodologies and strategic counsel helps our clients solve their most complex challenges. At PSB, we believe in shaping the right questions to effectively address business issues. Our full-spectrum capabilities include ethnographic qualitative research and sophisticated predictive modeling, ensuring a multi-modal approach to uncovering insights. Unlike cookie-cutter solutions providers, we tailor our methodologies to each engagement, delivering insights that catalyze opportunities. Our customized approach allows us to go deeper and truly understand the WHY behind the data, not just the WHO, WHAT, WHERE, WHEN, and HOW. As a strategic partner, we have assisted global leaders and transformed industries, creating insights that count across a wide range of sectors. Contact PSB Insights today to unlock the power of knowledge and make confident decisions for your business.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [linkedin](https://linkedin.com/company/psbinsights)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idR8m3B5HQ/w/820/h/408/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1776474875900)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idR8m3B5HQ/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1784729025233)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #1b1b1b | dark |
| Anakiwa | #8debff | light |
| Mantis | #64bc4d | accent |

## Fonts

- Reckless — asset _(custom)_
- var(--font-body) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idR8m3B5HQ/w/1584/h/396/idWZQRRkkF.jpeg?c=1bxid64Mup7aczewSAYMX&t=1784729025418)

---

_Source: <https://brandfetch.com/psbinsights.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._