# PUF

- **Website:** <https://pufstore.com>
- **Primary alias:** `pufstore.com`
- **Founded:** 2015
- **Employees:** 2+
- **Location:** Turku, Southwest Finland, Finland
- **Company kind:** PRIVATELY HELD

## Description

PUF is a unique and sustainable Finnish design brand that offers a wide range of products. Established in 2015, PUF has become a home for approximately two hundred local brands that have found their audience. PUF is a place where curious individuals can invest their time and money to take a piece of something wonderful home with them. The essence of PUF lies in doing things well, honestly, and fairly. They sell products with transparent production processes and ensure fair compensation for everyone involved. Transparency is at the core of everything they do, allowing customers to know exactly what they are buying and why. PUF encourages mindful consumption and believes in the power of making informed purchasing decisions. Their curated selection reflects their commitment to sustainability and critical consumption. PUF is constantly evolving and believes in the importance of pausing and reflecting. They embrace uniqueness, quirkiness, and joyfulness. PUF cannot be easily defined but is characterized by the joy of unexpected discoveries and the celebration of individuality. By being true to themselves and having fun along the way, PUF believes in making the world a better place. Join the PUF community and experience the joy and uniqueness they have to offer.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [facebook](https://facebook.com/puf.store)
- [instagram](https://instagram.com/puf.store)
- [linkedin](https://linkedin.com/company/pufstore)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idzQox0Su0/w/300/h/100/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1772201034540)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzQox0Su0/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1772201035025)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Flamingo | #f15930 | accent |
| Quincy | #594b28 | dark |
| Ivory | #fefff9 | light |

## Fonts

- FavoritStdExtended — asset _(custom)_
- FavoritStd — asset _(custom)_

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_Source: <https://brandfetch.com/pufstore.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._