# PURA Beverage Co

- **Website:** <https://purabeverageco.com>
- **Primary alias:** `purabeverageco.com`
- **Founded:** 2017
- **Employees:** 11+
- **Location:** Cape Town, Western Cape, South Africa
- **Company kind:** PRIVATELY HELD

## Description

Pura Soda is a brand that is passionate about healthier living. They believe in offering taste and refreshment in a better-for-you way, which they call Evolved Refreshment. Their beverages are made using only natural sugars and flavors, and are free from colorants and artificial preservatives. Pura Soda is their flagship product, a range of delicious and award-winning low-calorie sodas. In addition to Pura Soda, they also offer Pura Kids, a revolutionary approach to the kids juicebox market. These juice boxes are full of delicious, natural flavors, low in natural sugars, and free from artificial ingredients, making them a healthier choice for kids. Pura also promotes mixability, as their sodas can be enjoyed on their own or mixed with favorite alcohols. This allows you to make a healthier choice even when you're letting off a little steam. All Pura products are made with only the healthiest ingredients, making them a tasty and guilt-free choice. With their commitment to healthier living and making a difference in the world, Pura encourages everyone to #livealittlePURA.

## Industries

- 🍔 Food and Drink

## Links

- [instagram](https://instagram.com/livealittlepura)
- [linkedin](https://linkedin.com/company/purabeverageco)
- [facebook](https://facebook.com/PURASoda)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idq50qq3wd/w/420/h/269/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1767175379820)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idq50qq3wd/w/1000/h/1000/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789789041775)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Swamp | #000a09 | dark |
| Jaffa | #f37046 | light |
| Robin's Egg Blue | #00b9c3 | accent |

## Fonts

- proxima-nova — asset _(custom)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idq50qq3wd/w/2262/h/614/idxF84k_dX.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789789041962)

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_Source: <https://brandfetch.com/purabeverageco.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._